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MU Receives $1 Million Gift to Support Journalism Education on LGBT Issues

April 24, 2015

The University of Missouri has received a $1 million estate gift to support journalism education and research into the connection between American journalism and the advancement of human rights for lesbian, gay, bisexual and transgender (LGBT) people. Timothy Blair, an alumnus of the MU School of Journalism and current resident of Bel-Air, California, says he is giving the gift to MU to advance the education of students of the world’s first school of journalism on the role media have played in reinforcing stereotypes and shaping new understandings of LGBT people in American culture.  Full Story
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Better Social Media Techniques Increase Fan Interest, Engagement

New study could provide valuable Twitter “best practices” for many businesses

April 22, 2015

Due to the ever-increasing number of people using social media sites such as Facebook and Twitter, businesses and organizations, such as professional sports teams, are expanding their marketing and communication efforts to engage people with their brands through those sites. Now, Nicholas Watanabe, an assistant teaching professor at the University of Missouri, along with colleagues from MU and Louisiana State University, analyzed Major League Baseball (MLB) teams’ use of Twitter to engage and increase fan interest. They found that the more individual teams released original content from their Twitter accounts, such as score updates or player profiles, the more followers they gained and engagement they initiated. The researchers say their findings could provide guidance for many businesses struggling with how to use social media.  Full Story
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